What our services include
How we get your topics into the media – strategically and highly targeted.
Our service modules in detail
Defining the communication strategy
Without a clear foundation, communication falls flat. We work with you to develop a strategy that holds up:
– Deriving the right communication goals from your business objectives
– Defining stakeholders & target audiences
– Nailing down your core messages
– Prioritizing relevant channels
This ensures every measure connects with the right people – whether investors, customers, talent, or policymakers.
Executing precision PR
This is our specialty: precise media relations that contribute to your business goals—instead of just counting clippings for the sake of it.
– Developing and sharpening relevant topics
– Positioning founders & executives in the media
– Press relations & direct media contacts through our network
What sets us apart: We combine journalistic experience with a strategic mindset, getting you to the places where credibility with your stakeholders is built.
Deploying supporting measures – when they strengthen your PR
When it makes sense for your PR goals, we provide support with:
– LinkedIn sparring & ghostwriting for C-level executives
– Event applications & speaker briefings
– Strategic content support (e.g., fact sheets, Q&As)
– Crisis sparring when things get heated
Always with one goal in mind: making precision PR more effective.
FAQ
What exactly does “precision PR” mean?
To us, precision PR means: We don’t place topics broadly, but rather highly targeted – exactly where they will have a strategic impact. We think like journalists, consider the strategic angle of every topic, and choose every pitch carefully. This results in publications that drive your business goals – not just your reach.
How does fph differ from traditional PR agencies?
We are ex-journalists – not a traditional agency. We bring the perspective of leading newsrooms, combine it with strategic consulting, and guide you right through to execution. Instead of PR with aimless publications just for the sake of it, we deliver relevance: topics that genuinely interest journalists and persuade stakeholders.
When does PR start making sense for us?
As soon as you have something to say that goes beyond your product – a vision, a solution, or a strong stance. We develop the story together with you; you don’t need to have a finished narrative ready yet. For startups, this is often after a funding round, during market entry, or when visibility among investors and talent becomes critical. For SMEs, it’s when they want to showcase their transformation.
How does working with you start?
With a no-obligation introductory call. We listen, understand your business model, and give you an honest assessment of whether and how PR makes sense for you right now. If it’s a fit, we run a strategy workshop together to develop goals, core messages, and topics. After that, we kick off our precision PR – meaning concrete placements in relevant media.
How long does it take to see results?
It depends on your starting point: Initial placements are often possible within just a few weeks. However, sustainable visibility usually builds up over several months through continuous topic development and consistent media presence.
How do you measure the success of your work?
Not by clippings per week, but by relevance and impact.
We evaluate success based on whether you are reaching the right target audiences – investors, customers, talent, or policymakers – and whether the publications are moving you forward strategically.
Upon request, we can track and evaluate publications using a customized tier-scoring system that we develop specifically for you.
Do you also work alongside existing communications or marketing teams?
Yes, absolutely. We see ourselves as strategic sparring partners – not as competition. Many of our clients have internal teams; we complement them with a journalistic perspective, an extensive media network, and precise execution. The goal is to strengthen your internal capacities, not replace them.
How much does it cost to work with fph?
Our services are modular – ranging from strategic consulting to ongoing PR support. The costs depend on the scope of work. After our initial consultation, we will give you an honest, concrete estimate – with no hidden costs.
Why do you only work with impact-driven companies?
We want to create visibility for those who are genuinely making a difference – not just doing image management. This stance isn’t a marketing filter; it’s part of our identity. It’s the only way we can provide credible advice and work with true conviction.
Let’s talk – and get you into the media.
Get in touch here for a no-obligation introductory call.